On Wednesday, February 5th, the Stack Overflow homepage at https://stackoverflow.com will begin redirecting to the questions page for anonymous (logged out) users. Currently, anonymous users landing on https://stackoverflow.com are shown our company landing page. The landing page at that URL will be deprecated and no longer displayed. Materials regarding our business-to-business offerings may be found on https://stackoverflow.co (note the ‘.co’ ending).
Logged-in users will still see the new version of our homepage when visiting https://stackoverflow.com.
We are making this change because we believe that it is critically important to bring users directly into the Stack Overflow user interface as soon as possible after they arrive here. We believe that users landing on the company landing page may be substantially less likely to sign up for and/or use Stack Overflow. Putting users directly into the Stack Overflow Q&A UI when they first visit is therefore a crucial change. Additionally, it is our goal to make it clear that Stack Overflow Q&A is of central importance to us.
We will be monitoring to see whether this change has adverse effects on the Stack Overflow community. However, we consider this outcome unlikely, and this change should not be regarded as a test or draft.