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Change the SO homepage: Make it clear this is a programmer Q&A site

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An un-logged-in user visiting stackoverflow.com. This is what they see:

enter image description here

I have all sorts of reservations about this page, but many of them are a matter of taste, or are debatable (maybe) - this post is not about all of those, especially since the homepage is not just now being introduced in this form. There's just one point that's really bothering me:

A (non-logged-in) person visiting this page will likely not realize that "Stack Overflow is a question and answer site for professional and enthusiast programmers."

While the statement that Stack Overflow "loves people who code" is intended to make people feel welcome - neither this statement, nor the graphics, nor the subtitle, suggest what people are welcome to. . It takes at least two clicks in - selecting one button out of two, then one box out of three - before the public Q&A aspect of SO takes center stage. (Either that or a search in the top bar - but the user would not know what that search bar is for and will be unlikely to use it.)

For contrast, consider the StackOverflow.com Tour page - from where the quote above is taken. It presently looks like this:

enter image description here

I'm not saying that should be the site front page. But when you look at it, you know what goes on in SO.com, without you having to scratch your head.

Now, I realize the community doesn't control what appears on the site's main page, so this post is intended to:

  • Bring this up for discussion among MSO readers.
  • Appeal to SE Inc. to consider making changes to the homepage to address this issue. (Note I didn't say "replace" or "redesign"; it could be a significant change or a minor one.)

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